Erin Condren Q2 2024 Updates
Happy 4th of July! We have so many exciting updates and new products to share from one of our busiest seasons; so let’s jump right in. . . .
Giving Back
Teacher Wish List Fulfillment
To show teachers how much we appreciate them, we invited them to share their classroom Amazon wish lists for a chance to get them fulfilled. Throughout the month of May, we cleared up to $2k of teacher wish lists.
Round Up at Checkout for AANHPI + Pride Month
In honor of Asian American Native Hawaiian Pacific Islander Heritage Month (in May) and Pride Month (in June), we matched customer round-up-at-checkout donations to support the non-profits AAPI Women Lead and the It Gets Better Project, respectively.
Look out for the next round-up-at-checkout opportunity in the fall in honor of Hispanic and Latino/a/e/x Heritage Month and Breast Cancer Awareness Month.
Small Business Grant
This spring, we had our third annual Small Business Grant. While each applicant is deeply inspiring and bound for success, after careful deliberation, the judges selected Ana Bean Paper Co as the 2024 $3,000 Grand Prize Winner. Ana is passionate about creating products for the planner community, and she donates 10% of her profits to ProjectGRL—part of her mission to make a difference in the lives of women and girls all over the world. Congratulations, Ana!
New Products and Events
LifePlanner™ Launch
In April, we launched our all-new 2024-2025 LifePlanner™ Collection, including more than a few EC firsts! A few of my favorite new additions this year, apart from the inspired designs, include a new 7x9 Compact Vertical layout, our first-ever LifePlanner™ add-on pages (a new way to further customize your planner with extra lined, productivity, meal planning, or goal-setting inserts), and new, customer-requested features and upgrades (like a new weekly overview feature for our Daily LifePlanner™ Duo, new Snap-In Stencil Ruler, an upgrade for all monthly dashboard spreads, and more).
We also launched our first-ever LifePlanner™ Sampler Pack—an exclusive gift we included with early EC Insider orders so you can test out two month’s worth of all five of our LifePlanner™ layouts.
Go Wild!
Our team donned our cowgirl hats and headed to Dallas for the 2024 Go Wild! Planner Conference. It’s one of my favorite events of the year—full of planner fun, community, and tangible inspiration you carry home with you. I was particularly inspired by the finalists and grand prize winner of our Small Business Grant, and the testimonials the planner community shared on our Evolve Interactive Wall about how they are evolving. I also loved hosting the Ultimate Planner Challenge mainstage event and seeing how much fun everyone had with our “Hats Off to the Planners” photo wall.
Teacher Lesson Planner Launch
In May, we launched our new 2024-2025 Teacher Lesson Planner Collection, with a brand-new layout option educators asked for: a Monday-Sunday Vertical option! Now, all our classic coiled teacher planners come with two layout choices: horizontal or vertical. We also launched beautiful, new designs, teacher accessories, add-on pages for extracurricular activities and committees, and more.
Monthly Planner Launch
In June, our new Monthly Planner launched with new designs (including three, not two, interior design choices), new add-on pages, and more reasons than ever before to fall in love with our best-selling calendar + notebook.
Kids + Family Collection Launch
At the start of the summer, we launched new organizational essentials for the whole family, including new Kids Planners and Activity Books, and new Family Organizer Books. We also launched new family wall calendars (with interchangeable inserts for tracking productivity, weekly priorities, and wellness) and other family tools to control your beautiful chaos.
Coming Up This Summer and Fall
From a brand-new Back to School Collection (for you and the kids) launching this month (July 2024) to new travel must-haves and our 2025 collection of customer-favorite softbound planners, we have so much more in store for you.
Tonia Misvaer, CEO